About
Barbara Thomas — principal content writer
Clarity Web Writing is just me, most of the time. I’ve been an independent web content writer since 2003.
For large jobs, I sometimes collaborate with James Bull and other experienced web writers.
My other business, Clarity Web Planning, allows me to use my previous experience as a systems requirements analyst, IT project manager and consultant.
Why Clarity?
Ahem. Let me just step up on my soapbox . . .
I think the best writing blends a little science with a little art.
The 'science' uses logic and good writing technique to achieve:
- clear focus
- clear structure
- clear expression
The 'art' creates a distinctive voice for your business that tells your readers what they want to know – in an honest, engaging, human way.
No jargon, no weasel words, no unnecessary complexity. Just clarity.
