Writing for a unique audience

Portfolio Item: AJ Woodall Shipwright

AJ Woodall’s clients are boating enthusiasts who know a lot about timber vessel traditions, construction and restoration.

The language on this website needs to appeal to this knowledgeable and discerning audience, conveying our client’s unique skills and devotion to quality.

We first wrote content for this website in 2003. Since then, the client has asked us to refresh the content several times, as new projects are completed and the business adjusts to market demands.

Sample

www.ajwshipwright.com.au