Portfolio
All work samples are shown here with the client's permission.
Open All Close All- Envirocare
The target readers for this site already know something about Envirocare’s products. . .> more -
The target readers for this site already know something about Envirocare’s products.
The purpose of the site is to explain in detail how the product works and what makes it
different from alternative products.
It also provides a full statement of product benefits and savings to help people justify
switching to the Envirocare system.
Download envirocare.pdf (PDF document, 65Kb) www.envirocaresystems.com.au
Web design by OlogyGroup.
- Oblong signs and displays
This website needs to appeal to a variety of readers. . .> more -
This website needs to appeal to a variety of readers.
I worked with the client to develop six personas to represent different reader goals and
motives for using the site.
I then structured the content to appeal to each persona.
For example, the site weaves together language and information to appeal to:
- a creative director who is looking for excitement and kudos
- an experienced trade show professional who wants to get the job done fast without fuss
- a project manager who needs to justify costs and benefits to the financial controller
- a novice who doesn’t know where to begin
Web design by Webfirm.
- AJ Woodall Shipwright
This website is written for an exclusive market. . .> more - This website is written for an exclusive market.
The client builds and restores wooden boats using traditional methods and fine craftsmanship.
The site aims to appeal to boat owners who are passionate about doing things the right way.
Download AJ Woodall Shipwright.pdf (PDF document, 70Kb) www.ajwshipwright.com.au
- Your Woodworks
This site explains a unique concept in the industry. . .> more - This site explains a unique concept in the industry.
I reworked the client’s draft copy for the home page, about us and safety instructions to
emphasise benefits and to structure the copy for easier skim reading.
Download Your Woodworks web content.pdf (PDF document, 59Kb) www.yourwoodworks.com
Web design by Thai Webpro.
- FuneralCare
FuneralCare wanted their website to stand out in a crowded industry.. . .> more - FuneralCare wanted their website to stand out in a crowded industry.
In particular, FuneralCare asked me to explain the benefits of their full embalming service. The aim was to convey respect for the body and not to upset grieving relatives with too much detail. Sensitivity, sincerity and emotional warmth were the keynotes.
Download Funeralcare web content.pdf (PDF document, 68Kb) www.funeralcare.com.au
